Green Collar Jobs
Tip of the Hat
Van Jones and Ben Wyskida, YES! Magazine
"We are the heroes we've been waiting for." We believe that our little local campaign to win green jobs for Oakland will echo. For us, "go local" isn't about going small scale or getting back to our roots. It's about winning a victory that will inspire debate and action in every struggling community in America.
February 26, 2007
Although I truly appreciate the quote, I really want to bring attention to this article about some more BIG picture ideas from the Apollo Alliance. What stunning thinking once again from them. They have created a strategic initiative that solves multi-issues at once.
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3 Big Ideas
- Here's an excerpt of the article. To me this is the power of reframing, taking issues and completely rethinking them, creating solutions by linking multi-issues together.
"1. Create the nation's first "Green Jobs Corps," a training pipeline and partnership between labor unions, the community college system, and the City to train and employ residents - particularly hard-to-employ constituencies -- in the new green economy.
2. Declare "Green Enterprise Zones" in Oakland -- areas where green businesses and green-collar employers are given incentives and benefits to locate and hire. This is part of a comprehensive "Green Economic Development Plan," a funded and staffed study to identify ways to make a better business climate for sustainable enterprise -- provided it hires local residents as a way to keep benefits and money in town.
3. Green the Port, building on an inspiring success story in Los Angeles, where a healthy port program is dramatically reducing emissions. We want to turn one of Oakland's greatest public health threats into an international model for sustainability."
Van Jones interview on The Colbert Report
Van Jones appeared on Stephen Colbert's show, The Colbert Report, this week. There's a video clip of his interview at:
http://www.comedycentral.com/[…]/videos.jhtml?videoId=164563
New! Thanks, StaceyG
I'm glad you brought this to our attention. It is an inspiring article about what seems like a truly visionary strategic initiative.
Evan