Applebee's America (a book) — Rockridge Nation

Applebee's America (a book)

Created by DavidP on Wednesday, January 31, 2007 08:16 PM

Tip of the Hat

Authors: Douglas B. Sosnik

On why certain leaders/companies are more successful than others: "It starts with the ability to touch people at a gut level by projecting basic American values.... empathy and optimism... authenticity and community. [These are not] traits... authenticity and community are values."

Not specified

I just started this but it is fascinating. And the qoute above sounds straight out of Thinking Points. I nominate this because I think the book addresses many relevant topics to us, but addresses them in a different form. The authors are a Clinton advisor, a Bush advisor and a non-partisan journalist. They seem to have a sense of framing, and perhaps unwittingly are suggesting that basic American values are progressive (empathy and community = Progressive values)

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I don't get it

collapse Posted by Think4myself at Wednesday, January 31, 2007 10:40 PM

What I have to say is... Gross! I hate Applbees and have ever since I saw their trite decor and tasted their freezerburned food. Of course, I can't stand most of that type of chain (Chilis, Fridays, Benigans). What gives? Is this why I can't stand the packaged politician. All of those mass appeal things gross me out (megachurch, big corporations, chain restaurants, election campaigns) - does this just make me weird or does that make me part of a anti tribe? I'm being serious in the question, doesn't mass appeal also equal mass unappeal? It's like overplaying or overmarketing (maybe there's no such thing).