Bush's Trade Barriers to Climate Success — Rockridge Nation

Bush's Trade Barriers to Climate Success

Created by joe_at_rockridge (Rockridge Institute staff member) on Friday, June 1, 2007 11:42 AM

Yesterday President Bush declared that he has a proposal for dealing with the climate crisis. Rockridge fellow, Joe Brewer, responds to his speech by analyzing the narrative underlying Bush's international development agenda. What does he find? The answer, of course, is more of the same...

President Bush announced his international development agenda yesterday at the Ronald Reagan Building and International Trade Center, where he made headlines for declaring that the world’s wealthiest countries should talk about climate change.  As an atmospheric scientist who analyzes the language of political discourse, I would like to share my perspective on what was said (and not said) in his proposal.

There were two major themes in the section of his speech devoted to climate change. First, he promoted the development of clean energy technologies to replace conventional fuels and production practices.  And second, he recommended the elimination of “tariffs and other barriers to clean energy technologies” to promote the spread of these wonders of modern science.  All of this was embedded within a story of American compassion to bring prosperity to the world’s poor.

Bush is using his story of climate change to frame the debate. At first blush, President Bush’s story appears to frame climate change in progressive language. He appears to be in tune with the majority of Americans who want something substantive done about the climate crisis.  After closer analysis, however, his framing of the climate change issue will likely lead to business as usual—more trade and technology instead of an adequately regulated market that greatly reduces carbon pollution.  Business as usual will continue to make matters worse.

Let’s have a look at these ideas more closely to see why the President is still firmly on the path to becoming the worst environmental president in U.S. history.

Conservative Wolf in Progressive Sheep’s Clothing

Throughout his speech President Bush presents his arguments in the form of a story.  By extracting segments in the order they were presented, we can reconstruct the central theme of his story to see how his argument works.  Bush wraps the specifics of his story in a progressive vision with which most Americans agree:

“We are a compassionate nation.  When Americans see suffering and know that our country can help stop it, they expect our government to respond.”


The backdrop for the story is the basic goodness of Americans who empathize with the suffering of others and feel a responsibility to relieve their suffering.  It may come as a surprise that these are the core values of progressives!  But it shouldn’t because progressive values are traditional American values and most Americans are too progressive to accept the conservative agenda directly.

He then connects current conservative business practices to the progressive vision in order to make business as usual more acceptable and credible to the American people:

“Bringing progress and prosperity to struggling nations requires opening new opportunities for trade…but it’s important for members of Congress and the people of this country to understand free trade is the best way to lift people out of poverty.”
(Italics added)


The story builds with the assertion that our problems will be solved by removing trade barriers to facilitate the transfer of wealth from rich nations to the poor people of the world.  This context is then applied to the problem of climate change:

“Bringing progress and prosperity to struggling nations requires growing amounts of energy…we need to harness the power of technology to help nations meet their growing energy needs while protecting the environment and addressing the challenge of global climate change.”
(Italics added)


The problem that has been established – that good-hearted Americans must relieve the suffering of the world’s poor by removing trade barriers – is resolved in this story by promoting technological development in the marketplace.  The market is not referenced explicitly, arising instead as part of the context involving trade barriers as a form of market regulation. Most importantly, the link between good-hearted Americans and international trade is not accurate. Americans are compassionate, but markets are not. Nor are they meant to be.  Markets operate to maximize profit whether they relieve suffering or not.  In Bush’s frame, he implies that they will.  But this is misleading.

Change Without Changing

In Bush’s frame, we can make change by continuing to do more of the same, more business as usual.  Bush informs us that “the way to meet this challenge of energy and global climate change is through technology.”  This frames the debate by defining the problem as being a lack of adequate ingenuity in the R&D department.  After being told for years that the body of knowledge accumulated by scientists is not trustworthy – if those scientists happen to study the atmosphere – we are now reassured that the authority of science will save the day.  But only if the authority promotes free market capitalism!

The story we are told by Bush is that the villainous dirty energy is polluting our air and threatening the future of our civilization.  Our hero, clean energy technology, is here to save the day, and luckily “the United States is in the lead.”  The story looks something like this:

In times past, there were many dirty technologies that plagued our air and changed our climate.  The compassionate United States brings progress and prosperity to save the day through free market mechanisms that promote innovative new clean technologies.  By investing in these technologies, we can avert crisis and move forth into a better world.  This means we need to focus our efforts on the elimination of trade barriers and tariffs so that we can afford to share these new technologies out of the goodness of our hearts.


The central premise is that a “free market” will fix everything.  This is an interesting claim considering that the market we have now is already quite “free” from trade barriers, and the climate problem is only growing worse!

Hidden Assumptions Made Clear

The hidden assumption behind this story is that we can consume all of the energy that we want (with a disproportionate share going to Americans) as long as the technologies are clean and the market is unregulated.  Thus, no substantive changes are needed to the current business, political, and social conditions that have created this problem.

This idea of opening trade routes and funding industrial research keeps our attention away from the real problems associated with the climate crisis— including the high and disproportionate levels of energy consumption by Americans.  There is no mention of rising sea levels, contamination of municipal drinking water, massive migrations of refugees, or disturbances of food production by shifting climate.  The problem of population is nowhere to be found.  And, of course, there is nothing at all about energy consumption.

Sometimes the things that are not said are more important than the things that are.  By presuming that new technologies will save the day, we needn’t be bothered with the pesky details of real climate change.

This sure sounds like business as usual to me.


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distraction and juxtaposition

collapse Posted by dano at Sunday, June 3, 2007 01:02 PM
Hi Joe,

Even after pondering your detailed dissection of this speech, I didn't immediately get what was going on. After a while I think I may have figured it out.

This speech wasn't even about energy/climate at all! It's primarily about international trade, especially the conservative agenda of "free" trade which isn't really free in the first place if you consider the contents of a typical bilateral agreement between the US and other countries, etc., etc.

The climate stuff was hardly anything more than a convenient buzz topic to paste on top of that agenda, in order to "front" for that agenda. It's a clumsy juxtaposition, but woven together with some clever rhetorical safety pins and chewing gum.

The disconnect here is that the two issues have very little to do with one another other than both being "global issues" of a sort. From a policy substance point of view this is just a ventriloquist act.

This seems to be the rhetorical strategy of the current administration in particular: start with an agenda you want to promote, find popular buzz of the moment that everyone can agree on, find whatever slim connections you can to allow the latter to front for the former, saute for 3 minutes and serve hot (air). (Gee, I almost hit a typo: I typed "swerve"
then I almost left it...).

This is hardly even about "framing"any more -- it's about misdirection, rhetorical sleight of hand, and "staying on topic" with one's agenda and the public buzz of the moment simultaneously.

This is even more condescending than the Leo Strauss inspired "public myth" process: it doesn't even try to be coherent or logical (in fact the less coherent and logical the easier it is to lead people down your desired path, because they hear what seems to be arguments being made when in fact they are hearing a bunch of disconnected statements that don't really fit together).

This speech is astoundingly Orwellian in how far it goes beyond "framing" to presenting incoherence with the veneer of coherence. When you are that incoherent, you can say just about anything you want and attach it to whatever will get people's emotional responses going. The emotional responses distract from the logical incoherence, and then you can slip the hooks to your desired agendas in the cognitive back door. I think they learned this from Sean Hannity.

I think these guys are way beyond the framing strategy in their speechwriting. So, my suggestion to you now is: don't get stuck in the "framing" frame! Apply that power of cognitive science to rhetorical tactics in addition to the framing strategies you've already made tremendous progress in understanding. These guys are just pulling stuff out of their butts now, in a desperate attempt to finesse public opinion. The scary thing is, it might just work unless we can pull off the wool that they're pulling over the public's eyes.

Distortionists Toolbox

collapse Posted by joe_at_rockridge (Rockridge Institute staff member) at Sunday, June 3, 2007 09:58 PM

Hi dano,

It sounds like you got the jist of what I attempted to reveal in my analysis. Narratives are incredibly powerful at presenting one interpretation of the world that brings layers of inferences and assumptions to build arguments into. (Check out this weeks Thinking Points discussion on Stories as Arguments - to be published tomorrow, June 4th - where I will attempt to share how stories promote arguments in greater depth.)

You are right about the "framing" frame, in that there is a lot more going on than merely promoting one moral worldview or another. While it is true that Bush's concepts stem from the strict father cognitive model, it is also true that there are layers of deception in need of being exposed. Narratives are systems of frames - some deeper and foundational, others having to do with words and phrases - so there is a critical framing component in this type of analysis. But, as we can see with this speech, there is more to it.

I am in the process of extracting rhetorical techniques from right-wing think tank propaganda on climate science to create what I call a "distortionist's toolbox". I plan to show how metaphors, frames, emotions, and other aspects of human cognition are being used to subvert the agenda for the public good and promote the agenda of special interests. The fruits of this labor will be exactly what you are talking about...a set of techniques that show people how they are being tricked.

If you happen upon any of these tricks in your experiences, please help me by sending me an email or posting them in any of these discussions I participate in.

Thanks for taking the time to read my work. I hope to improve both the effectiveness of this analytical technique and how I communicate it to the public.

All the best,

Joe

Assumptions

collapse Posted by Indigital at Wednesday, June 6, 2007 11:11 AM

Thanks for your article, it really helps to put things in perspective and now seems so obvious when looked at from that more enlightening angle. I noticed that the article also assumes that America is at the forefront of clean technologies. But it is my understanding that, at this time, the clean technologies are largely foreign technologies and are suppressed by American Corporations, in the case of the air transfusion vehicle or even government bureaucracy, as in the case of geothermal power where any planned project can wait for approval for up to 20 years.

Thanks Again,
Brandon

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